03/2025 – 07/2025

Director
03/2025 – 05/2025

• Production Operations: Coordinated end-to-end filming logistics for 20+ artists and cross-functional teams including travel, catering, accommodation, and schedules, which reduced on-set delays, ensured compliance with programme requirements, and delivered stable production workflows under high-pressure broadcast timelines for a national television network.

• Content Operations: Documented detailed on-set interactions, interview narratives, and emotional dynamics for two featured artists through structured written records and asset organisation, which accelerated post-production editing, improved editorial accuracy, and strengthened long-term content archiving and programme reuse value.

• Editorial Planning: Researched 10-15 artist profiles and industry trends to support early-stage programme planning and segment design, which enhanced narrative coherence, sharpened content highlights, and improved audience alignment with channel positioning and contemporary entertainment trends.

Video Director & Editor
05/2025 – 07/2025

• Short-Form Strategy: Scripted 3-5 data-driven short-form video scripts daily using Douyin (China TikTok) performance and e-commerce insights, which optimised hooks, pacing, and narrative structure to align with platform algorithms and significantly increased content retention and conversion potential.

• Video Production: Delivered high-volume end-to-end short-form video production by filming 2-3 videos and editing 2+ publish-ready assets per day, which maintained consistent visual quality and channel tone while sustaining aggressive content output targets for a major media platform.

• Commerce Content: Optimised product-led video scripts informed by sales data and seasonal demand for livestream and Yellow Cart scenarios, which supported 5,000+ completed transactions and drove sustained growth in content exposure, engagement metrics, and revenue contribution.

Video Editor, Marketing Coordinator & Visual Model
04/2024 – 03/2025

• Integrated Marketing Strategy: Drove brand visibility and audience growth by designing and executing integrated, data-driven marketing strategies across 7+ social platforms, which strengthened global brand positioning, increased cross-market reach, and delivered sustained engagement growth through consistent messaging and channel optimisation.

• Growth Marketing & Analytics: Accelerated social media traction by building an end-to-end digital growth system covering audience segmentation, content experimentation, performance analytics, and distribution optimisation, which scaled a Xiaohongshu (RED) account from 0 to 12,000+ followers in seven days and triggered multiple algorithm-driven trending placements.

• Video Production & Post-Production: Delivered measurable brand impact by leading 5+ commercial video projects end-to-end from creative concept to 4K final delivery, which enhanced campaign conversion and brand recall through advanced editing, colour grading, motion graphics, and sound design using Premiere Pro, After Effects, and CapCut.

Key Project: Australia China International Film Festival (ACIFF)
Social Media Marketing & Visual Content Lead
08/2024 – 11/2024

• Campaign Strategy & Ticket Revenue: Increased festival attendance and brand awareness by planning and executing integrated cross-platform marketing campaigns across Chinese and Australian film communities, which directly supported 2,000+ ticket sales and elevated engagement for ceremonies, screenings, masterclasses, and VIP events.

• Creative Direction & Visual Storytelling: Strengthened brand equity by directing high-impact promotional video and visual content that translated artistic narratives into compelling digital storytelling, which boosted audience participation and reinforced a premium festival identity across owned and earned media channels.

• Brand Consistency & Performance Marketing: Maximised campaign effectiveness by applying data-informed content strategies and maintaining unified visual identity across digital, print, and on-site assets, which improved audience recognition, content performance, and overall brand cohesion during peak promotional periods.

Marketing Assistant Intern
06/2024 – 10/2024

• Content Marketing: Produced 40-60 integrated marketing assets including copy, posters, and short-form video content across Xiaohongshu (RED), WeChat Official Account, WeChat Channels, Moments, and student communities, which increased brand visibility and improved awareness of study-abroad services among prospective students to support recruitment campaign performance.

• Event Coordination: Supported the planning and execution of 8-10 online and offline recruitment events including education fairs, consultation sessions, and orientation activities through scheduling, materials preparation, and on-site delivery, which ensured alignment with campaign timelines and enhanced student engagement across multiple recruitment touchpoints.

•CRM Data Management: Maintained and validated 300+ prospective student and client records while supporting multi-channel follow-up via SMS, email, and phone, which improved data accuracy and communication efficiency and strengthened lead conversion tracking for marketing and student recruitment initiatives.

VFX Artist Intern
07/2023 – 11/2023

• Visual Effects Production: Supported feature-film delivery by executing precise roto, paint, and tracking tasks using Nuke and Silhouette on studio-grade shots for productions including The Wolverine, Thor, and Captain America, which improved compositing efficiency and visual continuity across high-profile projects under senior artist supervision.

• 3D Tracking & Matchmove: Enhanced production accuracy by collaborating with Layout teams to perform camera tracking, matchmove, and basic modelling in 3D Equalizer and Maya on original shots for productions including The Lord of the Rings and Spider-Man, which strengthened shot realism and reduced downstream compositing revisions.

• Compositing Support: Improved post-production workflows by assisting compositing artists with keying and shot integration in Nuke on studio shots for productions including Animal World, Harry Potter, Thor, and The Wolverine, which ensured clean visual outputs and alignment with international studio quality standards.

Casual Sales Associate
11/2025 - Present

• Sales Performance & Revenue Growth: Drove in-store revenue by delivering personalised product recommendations and consultative selling, which resulted in 65-75% of shifts meeting or exceeding daily budgets and increased average transaction value through frequent multi-item and high-value sales.

• Sales Analytics & Reporting: Improved sales decision-making by tracking performance using Daily Flash, Budget Book, and Money Mapping tools, which provided actionable insights on customer preferences, product performance, and competitor activity to support ongoing sales optimisation.

• Visual Merchandising & Inventory: Supported conversion and brand standards by executing regular VM resets and managing stock deliveries and back-of-house organisation, which enhanced product visibility, ensured operational accuracy, and maintained premium presentation across all shifts.